The UK-based sportswear personalisation expert brings a wealth of experience, drawn from its partnerships with UEFA, a host of Premier League clubs, many international teams, and the EFL over a number of years.

Elms Marketing UK General Manager, Declan Gleeson, said of the agreement:

“This partnership isn’t just a win for Elms Marketing — it’s a victory for football fans everywhere. Our commitment to quality and innovation will ensure that every badge, name, and number reflects the passion and energy of the beautiful game.”

The 2024/25 season has seen Elms Marketing proudly produce the sleeve badges adorning the kits of players and fans nationwide. From 2025/26, Elms will bring fans closer to their heroes by manufacturing the letters and numbers on every player jersey across the three divisions of the National League.

National League Head of Commercial, Jon Warburton, said he was looking forward to seeing the professionalism of Elms’ products benefit the League.
He said:

“We are at the end of what has been an incredible season of National League football, with so much drama and excitement from start to finish.

While on-pitch fortunes will always steal the headlines, off the pitch the League has been working hard to bring on new partners who share our passion for football and understand the value our League brings to the wider football pyramid.

The faith and support that Elms has placed in the National League — when considered alongside all their other partnerships — just shows how far we have developed as a League, and we can’t wait to work with them in the years ahead.”